Social media and the Dutch market

   This week we became active in the social media as a company. Since we are young professionals this is the best tool we can use to invite people to discover more about us. That is why we were curious to find out more about the use of social media in The Netherlands.

  

Below you can read some facts we found during our research about the influence of social media in the Dutch market:

   Report Overview

The Netherlands has extraordinarily high internet penetration with 82.9% of the country’s population having internet access and mostly via broadband. Compared to global and European penetration, Holland has a much higher percentage of its population surfing the internet than most other countries. You can see from the figures below, just how wide the gap is:

  Most important networks

Because almost everybody has a reliable broadband Internet connection in the Netherlands, social media has grown fast. Not only the international ones, but also the “locals”:

     Hyves – Dutch social network

• 9,000,000 members in NL
• 2 / 3 minimum monthly logs
• 8 million unique monthly visits
• 6.5 billion page views per month
• Average age 27 years
• 80% = 13 to 34
• 66% = 35 to 49
• 30% = 50+

       Facebook – international social network

• 250 million active users,
• avg. 120 Friends
• 70% outside USA
• 120 million visits daily Facebook
• Facebook every day 600,000 new accounts
• Particular growth> 35 years of age
• 1 billion photos uploaded per month,
• 10 million videos
• 30 million mobile Facebook
• In the Netherlands from 236,000 to 1,031,000 (Feb. 09)

   

         

         LinkedIn – international business network

• 44 million members
• 1 new member per second (86,000 per day)
• half outside USA
• The average LinkedIn user is a man of 41 with 15 years experience
• In the Netherlands 1.5 million members
    
  Twitter – international microblog site
  
• 400,000 members in the Netherlands
  
  
  As we can see social media has a great impact on the Dutch market so we will make use of this strength in order to reach a larger audience and to spread our message.
  
  
  
  
  
  
  
  
  The facts presented above are related to the social media channels we are active in. For more information and a complete report check out the below link:http://eccosocialmedia.wordpress.com/2010/02/15/netherlands-the/